Flat6Labs: Sixth Demo Day in Riyadh
Problem & Audience
Problem & Audience
Translating high-stakes investor summits into cohesive physical environments requires careful spatial and visual alignment. For Flat6Labs' 6th Demo Day in Riyadh, where 9 tech startups pitched to top venture capitalists and government leaders. the challenge was designing a physical event space matching the scale of Saudi Arabia's tech ecosystem.
Translating high-stakes investor summits into cohesive physical environments requires careful spatial and visual alignment. For Flat6Labs' 6th Demo Day in Riyadh, where 9 tech startups pitched to top venture capitalists and government leaders. the challenge was designing a physical event space matching the scale of Saudi Arabia's tech ecosystem.
Translating high-stakes investor summits into cohesive physical environments requires careful spatial and visual alignment. For Flat6Labs' 6th Demo Day in Riyadh, where 9 tech startups pitched to top venture capitalists and government leaders. the challenge was designing a physical event space matching the scale of Saudi Arabia's tech ecosystem.
Client
Client
Flat6Labs
Flat6Labs
DELIVERABLES
DELIVERABLES
Stage Architecture Environmental Signage Event Collateral Social Media Layouts
Stage Architecture Environmental Signage Event Collateral Social Media Layouts
Year
Year
2025
2025
Role
Role
Lead Experiential Designer
Lead Experiential Designer
Role & Design Process
Role & Design Process
I directed the environmental graphics, stage backdrops, and digital signage. I paired high-contrast yellow and royal blue palettes for maximum visibility across large venue halls, integrated stylized Riyadh skyline illustrations into structural elements, and maintained clean grid hierarchies for institutional partner logos including NTDP and SVC.
I directed the environmental graphics, stage backdrops, and digital signage. I paired high-contrast yellow and royal blue palettes for maximum visibility across large venue halls, integrated stylized Riyadh skyline illustrations into structural elements, and maintained clean grid hierarchies for institutional partner logos including NTDP and SVC.
Solution & Outcome
Solution & Outcome
The execution encompassed 5-meter entry banners, directional venue signage, main stage LED screen displays, and digital campaign kits. Transforming the physical venue into an immersive brand experience provided institutional investors with a world-class environment for evaluating high-growth startups.
The execution encompassed 5-meter entry banners, directional venue signage, main stage LED screen displays, and digital campaign kits. Transforming the physical venue into an immersive brand experience provided institutional investors with a world-class environment for evaluating high-growth startups.
